Perhaps the most common failing of cooperative businesses is the failure to effectively communicate their value to members, communities, and policy makers. In 2009, we conducted a study to help measure the contribution of Texas cooperatives to the state economy. The results of that study and materials used to help tell the important story of cooperatives are presented here.
However, the efforts continue. Texas A&M AgriLife Extension personnel are available to help Texas cooperatives develop an economic contribution statement. There is no charge for Texas cooperatives needing a simple statement to share with members (for example, at an annual meeting). For more substantive statements needed for economic development loans, etc. there is a $500 charge.
Interested parties can contact:
Dr. John Park
979-845-8982
We suggest at least two weeks advance notice for simple statements and three weeks notice for more substantive statements.
Publications
Communicating the Value of Texas Cooperatives (June 2009)
The Business Owner’s Guide to Discussing Economic Impacts
Texans Improving Texas! (Cooperative Impact Facts)