He graduated from the Pan American School of Agriculture, Zamorano in 1999. He holds a BS (2000) in Agribusiness Management and Agricultural Science, MSc (2002) and PhD (2005) in Food and Resource Economics from the University of Florida.
Dr Palma’s responsibilities involve statewide leadership and coordination for extension educational programs and applied research in Horticultural Marketing by providing technical expertise and educational program development for industry audiences, such as producers, packers, and shippers, wholesale and retail trade.
Other relevant audiences include trade associations and federal and state professionals working with the Texas horticultural industries. Overall responsibilities involve individual and team efforts to plan, develop, implement and evaluate curricula, extension education programs and applied research related to the strategic marketing, risk management and policy/trade issues facing horticultural and nursery industry clientele.
Special Focus: Horticultural marketing