Diversification & Value-Added Ag

New Marketing and Distribution: direct marketing, catalogues, E-commerce

Other ranch and farm enterprises have effectively diversified their existing ranches or farms through new marketing methods including direct mail promotions, catalogs, on-farm and off-farm retailing, special Internet promotions and virtual markets. These new direct marketing methods can increase the geographic reach of marketing campaigns and make ranch and farm products and services more readily accessible. Other examples include:

Direct mail
Direct shipping of products
Direct marketing to local restaurants and resorts
State Agency brochures (TDA's Go Texan)
Trade shows / Special events
Special labeling (pasture fed, antibiotic free)

Web page
Web based ordering/purchases
Sales promotions (coupons, specials)
Customer newsletters
Customer loyalty clubs (wine club)

Product subscriptions
Brochures
Ads in local, state-wide, national media
Ads in newspapers, radio, magazines, TV, catalogs, etc.
Listings in business related directories (farm market directories)
Listings in tourism related directories

Useful websites:

Event Marketing